The importance of smartphones and apps continues to grow ferociously for both consumers and the companies most dependent on reaching them. The Apigee Institute’s 2014 Digital Impact Survey shows that engagement with phones and apps has increased year-overyear, as has the technology’s influence on shopping behavior. 


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This eBook is created by Apigee. Abacus Consulting, being a partner, is using it with Apigee❜s permission.


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