Digital Experience Development: What to Consider?
Just a few years ago mobile apps were considered a fad that was related to consumers only. However, the recent boom in smart devices has affected the business strategies of enterprises all over the world. With the changing customer behavior, enterprises are realizing that they must reassess their approach to serve the digital customers otherwise they will lose them. Customized and user-friendly mobile apps allow enterprises to deliver a personalized customer experience resulting in loyal and happy customers. Not only customers but powerful mobile strategy enables innovation. Employees leveraging mobile are more productive and efficient; it allows them to be collaborative during their day to day tasks.
Combined with cloud computing, mobile apps offer speed and flexibility to enterprises. There is no better platform than the smartphone to compete in the digital economy. According to Forrester Research, smartphones will reach an install-base of more than 3 billion unique subscribers by the end of 2018. Forward-looking businesses are investing accordingly.
There are several aspects that should be considered while designing a mobile initiative for your business:
Uninterrupted customer experience
It’s important that businesses have mobile apps that are platform-agnostic and can be run seamlessly on any operating system to deliver uninterrupted customer experience.
In one of our events on digital transformation, Paul Rohan, Open Banking expert and the author of “PSD2 in Plain English” mentioned, “For businesses, to go digital is like moving from hockey to cricket. Traditional strengths do count but an entirely new skill set is needed”. This is true for mobile apps development too. With the changing technologies and customer behavior, many organizations, particularly small to mid-size, lack the right talent and skill set desirable to develop a scalable mobile app. Now the businesses need to make a decision on whether to build an in-house mobile team or outsource to the experts.
Build an app for customers
One of the major reasons for the failure of mobile apps is they are not designed according to the needs of the users. Apps that have complicated interfaces and workflows, are slow and non-responsive, and frequently crash will not be accepted by the customers and employees.
Security and integrations
At last but not the least, the selection of the right platform enables businesses to design a mobile app that is secure to use across platforms. Moreover, it also offers seamless integration with the legacy IT system which helps mobile app development teams and users to access data and back-end services efficiently.
So, how can all of this be achieved? As enterprises take the leap into digitizing their businesses, they must consider investing in all-inclusive, cloud-based apps development platforms that provide the tools required to accelerate the app development process at all levels. From app design, building, integration, deployment, and management, such platforms help reduce development efforts at all stages and provide a seamless transition between related departments by providing complete transparency.