Industry

Communications & Media

Abacus Supports the Next Phase of Communications and Media Through Digital Platforms Shaped Around Reach, Relevance, and Service Quality.

The Shifts Defining Communications & Media

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Digital Advertising Expands

Digital formats are projected to account for 80.4% of global advertising revenue by 2029. (PwC)

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5G Adoption Accelerates

5G is expected to account for 80% of global mobile connections by 2030. (GSMA)ks.

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Mobile Drives Economic Value

Mobile technologies and services generated 6.4% of global GDP in 2025. (GSMA)

 

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Ad-Supported Streaming Grows

Around two-thirds of streaming subscribers now pay for ad-supported services. (Deloitte)

What You’ll Achieve

Trends Since 1987
Content Delivery

Move new offers, bundles, and platform features from concept to market with fewer delivery delays.

Audience Insight

Use audience signals to shape content, offers, and communication across channels.

Revenue Models

Create new commercial paths through network APIs, digital advertising, platform monetization, and customer-led offers.

Media Platforms

Build platforms that keep pace with shifting content formats, user behaviour, and advertising models.

Sectors We Support.

Each Segment Plays a Different Role in How People Connect, Consume, and Interact with Digital Content. 

Telecommunications

Network Services and API Platforms

Launch digital services with improved delivery across API management, billing integration, customer platforms, and cloud-ready network systems.

Media and Entertainment

Content Operations and Distribution

Manage publishing workflows, streaming delivery, audience data, and content performance across digital channels. 

Digital Platforms and Advertising

Campaign and Monetization Systems

Link campaign delivery, audience segments, performance measurement, and revenue reporting across platform activity. 

Systems for Digital Revenue

We Combine Cloud, API, and Customer Platform Expertise to Turn Faster Launches and Usage Growth Into Revenue.

Modern Application Development

Building agile, future-ready digital experiences — we design and develop modern applications using the latest frameworks, ensuring speed, scalability, and seamless user experiences.

Cloud Infrastructure & Connected Systems

Cloud Infrastructure & Connected Systems

Scalable foundations for a connected enterprise — we design and manage cloud infrastructure that grows with your business while keeping systems secure and reliable.

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Data Platforms

Data Platforms

Strong foundations for smarter data management — we design and build scalable data platforms that collect, organize, and structure information for reliable, efficient use across the enterprise.

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Analytics & Insights

Turning data into decisions that matter — we transform structured data into clear, actionable insights, helping teams make faster, smarter, and more confident decisions.

Explore What’s Shaping the Industry

Read Insights and Case Studies on the Shifts, Decisions, and Ideas Influencing the Industry Today.

Awards & Recognitions.

Driven by our unwavering pursuit of excellence, Abacus has been distinguished with prestigious awards and global recognitions, a testament to our innovation, service mastery, and relentless commitment to client success.

Google Cloud Premier Partner 2022

Google Cloud Premier Partner 2022

Acknowledged for advancing enterprises into the next era of cloud excellence through unparalleled expertise and enterprise-scale transformations.

POPULAR
Google Application Development Specialization 2022

Google Application Development Specialization 2022

Distinguished for crafting high-performance, cloud-native applications that redefine resilience and digital competitiveness.

2023
Global Diversity, Equity & Inclusive Benchmarks 2022-2024

Global Diversity, Equity & Inclusive Benchmarks 2022-2024

Acknowledged as a global exemplar of inclusive progress, it embeds equity and representation into the fabric of organizational growth.

POPULAR
SAP Largest SMB Partner Award MEA North 2022

SAP Largest SMB Partner Award MEA North 2022

Honored for accelerating the rise of SMBs with future-ready SAP ecosystems, enabling them to thrive with precision and positive impact.

POPULAR

Our Official Partners & Clients.

 Driven by a shared vision, our partnerships leverage technology to redefine what’s possible and create the future of business.