Asad Raza works as an Assistant Vice President (AVP) with Abacus’ Human Capital Solutions (HCS) practice area in Lahore, Pakistan. He is a seasoned HR professional with over ten years of experience in HR Generalist and Consulting roles. Asad Raza holds a team lead and project manager position and is a certified consultant in Total Rewards Advisory, Employee Engagement Surveys, and 360 feedback surveys. He has successfully completed end-to-end projects for both well-established local and multinational organizations. Asad Raza has earned the Lead 4 Success® (L4S) certification from the Center For Creative Leadership (CCL) and holds a Certification of Project Management Practitioner from Abacus.

Furthermore, Asad Raza has been conducting Employee Engagement Surveys for various local and multinational companies in Pakistan, following the approach and methodology of Mercer, the world's leading HR Consulting firm operating in 40 countries. These projects span diverse industries, including FMCGS, high-tech, Manufacturing, Pharmaceutical, Financial, Insurance, Transportation Equipment, Engineering, Petrochemicals, Fertilizers, and more. He has also managed Compensation and benefits projects, including the annual Total Remuneration Survey (TRS), for many years. His professional experience, combined with an MBA degree from the University of Central Punjab, with a specialization in HRM, further strengthens his practical experience.

Asad Raza considers himself a self-motivated and passionate HR Professional who is motivated by contributing to the success of the organization and values building professional relationships.